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The Paid Media Health Check
A fast, honest self-audit across the five things that actually decide whether your ad spend works. Score each pillar, spot the weakest link, and you’ll know exactly where to focus next — no login, no fluff.
The Offer
Would someone screenshot your offer and send it to a friend?
Red flag: you’re tweaking targeting to rescue an offer nobody’s excited about.
Fix: sharpen the promise and the proof before you touch the ad account. The offer is the multiplier everything else rides on.
The Creative
Could a stranger tell what you sell in the first two seconds?
Red flag: one hero ad carrying the whole account, slowly fatiguing.
Fix: build a small library of angles, not one perfect ad. Rotate hooks before performance dips, not after.
The Targeting
Are you choosing the audience, or letting the platform choose for you?
Red flag: fifteen tiny ad sets splitting the same budget into noise.
Fix: consolidate, give the algorithm room to learn, and let creative do the targeting it’s now better at than manual segments.
The Measurement
Do you trust your numbers enough to make a budget call on them today?
Red flag: in-platform ROAS says hero, the bank account disagrees.
Fix: anchor decisions to a handful of metrics tied to real revenue, and sanity-check the platform against your own source of truth.
The Scaling
When you add budget, does efficiency hold — or quietly fall apart?
Red flag: doubling spend overnight and wondering why CPAs spiked.
Fix: scale in steps the learning phase can absorb, and widen the creative pipeline before you widen the budget.
Your weakest link
Whichever pillar you hesitated on is your highest-leverage fix this month.
Start there. One honest pillar improved beats five half-measures. Then re-run this check in 30 days and watch the weak link move.
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