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There are thousands of AI tools for marketers, and most of them you will never need. This is the short list we actually use at AIEK, organised by the job each one does rather than by hype. Pick the one tool that relieves your biggest bottleneck and build from there.

AI ad creative

AdCreative.ai generates on-brand banners, product visuals, and copy at the volume that real testing demands. For most small teams, creative is the bottleneck, so this is where we start. Pencil is a strong alternative that predicts which creative is likely to perform.

AI video ads

Creatify turns a product link into short-form video ads in minutes — invaluable now that video carries so much of paid social.

AI copy

AdCreative’s copy AI drafts conversion-tuned ad copy across channels. Whatever tool you use, edit the output against the principles in ad copy that converts.

Landing pages

Unbounce builds and tests high-converting landing pages — and since landing pages decide whether your ads succeed, this is rarely optional. See our full Unbounce review for detail.

Decks and visuals

Gamma spins up polished pitch decks and one-pagers from a prompt — handy for client work and internal buy-in. More in our Gamma review.

Email and owned audience

Kit (ConvertKit) is the owned-audience channel that makes paid traffic pay off long after the click. Read our Kit review.

Monitoring

Brand24 tracks the ripple effect of your campaigns across the web — see the Brand24 review.

How to choose

Do not buy the stack at once. Identify your biggest constraint, add one tool, measure the impact against your paid media metrics over two weeks, then expand. A tool only earns its place if it moves a number that matters.